AmCham: Strategic planning for Chilean-American Chamber of Commerce
Collaborative design of the strategic planning of the Chilean North American Chamber of Commerce, AmCham Chile, which represents more than 430 American, Chilean and other national companies that trade or invest in the United States or Chile
What we did:
For two consecutive years, Unit, together with EK (https://www.ek.cl/), has led the participatory strategic design process to co-create a roadmap for the organisation and their members. This involved hosting a set of workshops to review and raise strategic definitions with AmCham directors.
Results:
- Conceptual framework of strategic planning
- Definition of general objectives and strategic focus
- Definition of lines of work and prioritisation of actions
- Roadmap for team management
Key project attributes
+55
participants belonging to the AmCham team and the Board of Directors participated in the process
430
companies are part of AmCham Chile