DIVE: Methodology and innovation strategy in urban mobility and smart cities for VISA in Latin America
DIVE: Methodology and innovation strategy in urban mobility and smart cities for VISA in Latin America

What we did:

We designed a methodology for the management and development of innovative business models linked to smart cities and urban mobility, in order to expand VISA products in Latin America and the Caribbean. This methodology, which was developed with agents from 24 Latin American cities, was conceptualised as DIVE and embodied in a playbook: an easy-to-use tool that guides the implementation of the methodology to detect opportunities, delivering tools, methods to carry it out, and cases with examples. VISA’s strategy in urban mobility and smart cities is currently based on this product.

Results:

  • Report that led to VISA’s urban mobility and smart cities strategy for Latin America, which is now operational in the region
  • Playbook (DIVE) that details the step-by-step process to develop citizen services in urban mobility for the 24 priority markets of the region.

Key proyect attributes

24

Latin American and Caribbean cities were part of the research and analysis process